Those famous 70's ads

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A Port with character and humour.

Have you heard of those famous ads? In 1971, the British advertising agency, Collett Dickenson Pearce, created a series of TV ads to launch Cockburn’s Special Reserve, with enormous success. The director was Jon Ritchie, Guy Ritchie’s father. The ads centred on the pronunciation of the Port’s name – a running family joke. They’re still remembered today with affection.

So, please pronounce Cockburn’s responsibly!

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